Last updated: September 17, 2026
Beats Boutique is a New Mexico-based wedding and event DJ company. This policy explains, in plain terms, what we do with the information you share when you visit this site, send us an inquiry or book us for an event — and how you can tell us to stop.
1. Who We Are and What This Policy Covers
Beats Boutique is a wedding and event DJ and production company operating as Beats Boutique LLC, based in New Mexico and performing across Arizona, Colorado, Texas and New Mexico. In this policy, “we,” “us” and “our” mean Beats Boutique LLC. “You” means anyone who visits this website, submits an inquiry, contacts us, or books us for an event.
This policy explains what personal information we collect through this website and our related sales and booking activity, why we collect it, who we share it with, how long we keep it, and the choices you have. It applies to the Beats Boutique website and the inquiry, quoting and booking process that follows from it.
It does not apply to third-party websites we link to, to the venues you hire us to perform at, or to other vendors on your event team. Those organizations run their own privacy practices, and you should read their policies separately.
2. Information We Collect
Information you give us
The main way we collect personal information is the event inquiry form on our contact page. That form asks for:
- About your event: event type, event date, venue name, venue address, number of guests, budget, the services you are interested in, and any additional details you choose to write in the free-text box.
- About you: your name, email address and phone number.
We also collect whatever you choose to send us outside the form — by email, by phone, by text message, or through our social media profiles. If you go on to book us, we collect the information needed to perform and administer the event, which typically includes billing contact details, signed agreements, timeline and run-of-show documents, song requests and do-not-play lists, and point-of-contact details for your planner, venue or other vendors.
We do not take card numbers or bank details through this website. Payments are handled by our payment or invoicing provider, and that provider — not us — processes and stores your payment credentials under its own privacy policy.
Information we collect automatically
When you browse this site, some information is collected automatically by our host and by the analytics and advertising tools described in section 3:
- Device and connection data: IP address, browser type and version, operating system, device type, screen size and language.
- Usage data: the pages you view, the date and time of your visit, how long you stay, what you click, the page that referred you to us, and the search terms or ad that brought you here.
- Identifiers: cookie IDs, advertising click identifiers such as Google’s
gclidand Meta’sfbclid, and similar pseudonymous IDs.
This site is hosted on Netlify. Netlify’s servers keep standard access logs, including IP addresses, as part of delivering the site and protecting it from abuse. Our inquiry form is processed by Netlify Forms, which means your submission is transmitted to and stored by Netlify before it reaches our inbox.
Information we receive from others
- Advertising and analytics platforms give us aggregated and pseudonymous reporting about how our ads and pages perform.
- Planners, venues and other vendors sometimes pass along your contact details when they refer you to us or coordinate your event.
- Social media platforms give us the profile information you make available when you message us or interact with our posts.
Information we do not seek
We do not ask for government ID numbers, health information, financial account numbers, precise geolocation, or information about race, religion, ethnicity, sexual orientation or political views. Some of our clients tell us about religious or cultural traditions when planning a ceremony, or about accessibility needs at a venue. We only use anything you volunteer for the purpose of running your event well, we keep it to the people who need it, and we ask that you do not send us more sensitive information than the job requires.
3. Cookies, Pixels and Similar Technologies
Cookies are small files stored in your browser. Pixels (also called tags or web beacons) are small pieces of code that load when you view a page and report back to the company that provided them. We and our partners use both. Here is what runs on this site and why:
| Category | What it does | Examples | Can you switch it off? |
|---|---|---|---|
| Strictly necessary | Delivers the site, keeps it secure, protects the inquiry form from spam and bots, and remembers a submission in progress. | Netlify hosting and Netlify Forms, including its anti-spam checks | No. The site will not work properly without these, so we do not set them for tracking purposes. |
| Analytics | Tells us which pages and service areas people actually read, how they got here, and where they drop off, so we can improve the site. | Google Analytics (cookies such as _ga and _ga_*) |
Yes — see “Your privacy choices” in section 9. |
| Advertising and measurement | Measures which ads lead to inquiries, and shows you our ads on other sites and apps after you have visited ours. | Google Ads conversion tracking and remarketing tags (cookies such as _gcl_au), the Meta Pixel for Facebook and Instagram (cookies such as _fbp), and comparable tags from other ad platforms we may add |
Yes — see section 9. |
You can also control cookies in your browser settings, where you can block or delete them entirely. Blocking strictly necessary cookies may break the inquiry form. Because these tools are updated by the companies that provide them, the exact cookie names above can change; the categories and purposes are what matter.
4. Advertising and Measurement
We advertise our DJ and event production services on Google and on Meta’s platforms (Facebook and Instagram), and we may use other advertising and measurement platforms over time. This is the part of our data practices most people care about, so here is what it means in practice.
Conversion tracking
When you arrive from one of our ads and then submit an inquiry, a tag reports that conversion back to the ad platform. That report can include a pseudonymous identifier, the click ID attached to the ad you clicked, the page you converted on, and the time of conversion. It is how we learn which campaigns are worth paying for. Some platforms also support server-side reporting, such as Meta’s Conversions API, in which the conversion event is sent from a server rather than your browser — the information involved is the same.
Remarketing
If you visit this site and do not get in touch, we may show you our ads afterwards on Google’s network, on Facebook or on Instagram. These audiences are built from pseudonymous cookie and device identifiers, not from your name. You can opt out using the controls in section 9.
Hashed contact information
Ad platforms offer matching tools — Google’s Customer Match and Meta’s Custom and Lookalike Audiences — in which a business uploads hashed customer email addresses or phone numbers so the platform can match them to accounts and target or exclude those people. If we use these tools, any contact details we upload are hashed before they leave our systems, and we use them only to reach people who have already inquired with us, to exclude existing clients from prospecting ads, or to find new audiences resembling past clients. You can ask us to stop using your details this way at any time by emailing nick.beatsbouquet@gmail.com.
What the platforms do with it
Google and Meta act as independent controllers of the data they collect through their tags and may use it for their own purposes under their own policies. We recommend reading Google’s explanation of how it uses data from partner sites and Meta’s privacy policy.
5. How We Use Your Information
We use personal information to:
- Answer your inquiry — check whether your date is available, price the services you asked about, and send you a quote.
- Plan and perform your event — build your timeline, coordinate with your venue, planner and other vendors, prepare your music, and get our crew and equipment to the right place at the right time.
- Administer the booking — issue contracts and invoices, take payment through our provider, keep records of what was agreed, and handle scheduling changes.
- Communicate with you — respond to emails, calls and texts, send booking reminders and planning documents, and follow up after your event.
- Send marketing where you have asked for it or where it is otherwise permitted, always with a way to opt out.
- Measure and improve our advertising as described in section 4.
- Improve the website — understand which pages and service areas are useful, fix problems, and test changes.
- Protect the business — prevent fraud and spam, secure the site, enforce our Terms of Use and event agreements, and establish or defend legal claims.
- Meet legal obligations such as tax, accounting and record-keeping requirements.
We do not use your information to make decisions about you by automated means that produce legal or similarly significant effects.
6. How We Share Your Information
We do not sell your personal information for money. We share it in these situations only:
- Service providers who run the business for us. Netlify (website hosting and form handling), our email and calendar provider, our contract, invoicing and payment providers, and any customer relationship or scheduling software we use. They may only use your information to provide their service to us.
- Advertising and analytics platforms — Google and Meta as described in sections 3 and 4.
- Your event team, at your direction. To perform your event we routinely exchange schedules, load-in details and contact information with your venue, planner, photographer, caterer and other vendors. We share only what running the event requires.
- Our crew and subcontractors — the DJs, technicians and assistants assigned to your event, who are bound to keep your information confidential.
- Professional advisers such as our accountants, insurers and lawyers.
- Legal and safety reasons — where we must comply with a law, subpoena, warrant or court order, or where disclosure is necessary to protect our rights, property or safety, or that of our clients or the public.
- A business transfer — if the business is sold, merged or reorganized, client and inquiry records may transfer as part of that transaction. We will require the recipient to honor this policy or notify you of any material change.
A note on “sale” and “sharing” under state law. Several US privacy laws define “sale” and “sharing” broadly enough to cover the use of advertising cookies and pixels for cross-context behavioral advertising, even when no money changes hands. To the extent our use of the Google and Meta tags described above falls within those definitions, you can opt out at any time using the controls in section 9, or by emailing nick.beatsbouquet@gmail.com with the subject line “Do Not Sell or Share My Personal Information.” We do not knowingly sell or share the personal information of anyone under 16.
7. How Long We Keep Your Information
We keep personal information only as long as we have a reason to, then delete it or anonymize it. In practice:
| What | How long |
|---|---|
| Inquiries that do not become bookings | Up to 3 years from your last contact with us, so we can pick up the conversation if you come back for a later date |
| Signed contracts, invoices and payment records | At least 7 years after the event, to meet tax, accounting and insurance requirements |
| Event planning documents, timelines and music lists | Up to 3 years after the event |
| Email and text correspondence | Up to 3 years, longer where it relates to a contract or a dispute |
| Website analytics and advertising data | Per the retention settings of the platform concerned, typically 14 months or less for event-level data |
| Server access logs | Per our host’s standard retention period, typically 30 days or less |
Where we are defending or bringing a legal claim, we keep the relevant records until the matter is resolved and the limitation period has expired.
8. How We Protect Your Information
This site is served over HTTPS, so what you type into the inquiry form is encrypted in transit. We limit access to inquiry and client records to the people who need it, use reputable providers with their own security programs, require multi-factor authentication on the accounts that hold client data, and keep card details off our systems entirely by using a payment provider.
No website or business can promise perfect security. Please do not send us sensitive information — identification numbers, card numbers, health details — by email or through the inquiry form. If we become aware of a breach affecting your personal information, we will notify you and any regulator as required by applicable law.
9. Your Privacy Choices
These controls are open to everyone who uses this site, wherever you live.
- Your browser. Every major browser lets you block or delete cookies, and most offer a private browsing mode and tracking protection.
- Global Privacy Control. We honor the Global Privacy Control signal as a request to opt out of the sale or sharing of personal information for targeted advertising, where our site can detect it. Because there is still no common standard for “Do Not Track,” we do not respond to that older header.
- Google. Manage or turn off ad personalization at My Ad Center, and opt out of Google Analytics across all sites with the Google Analytics opt-out browser add-on.
- Meta. Manage what Facebook and Instagram show you in your ad preferences.
- Industry opt-outs. Opt out of many participating advertisers at once through the DAA WebChoices tool or the NAI opt-out page. On a phone, use your device’s “Limit Ad Tracking” or “Delete advertising ID” setting.
- Marketing email. Use the unsubscribe link in any marketing message, or reply asking to be removed. We will still send you messages about an event you have booked.
- Ask us directly. Email nick.beatsbouquet@gmail.com and we will action your request, wherever you live.
Opt-out tools are stored in the browser and on the device you set them on, so you will need to repeat them on each browser and device, and after clearing cookies.
10. US State Privacy Rights
California, Colorado, Texas, Virginia, Connecticut, Oregon and a growing number of other states give their residents specific rights over personal information. Two of those — Colorado and Texas — are states we work in regularly. Rather than sort people by address, we extend the following rights to every visitor and client, regardless of where you live:
- Know and access — ask what personal information we hold about you, where we got it, why we use it and who we share it with, and get a copy.
- Correct — ask us to fix information that is wrong or out of date.
- Delete — ask us to delete personal information we hold about you.
- Portability — get a copy in a portable, machine-readable format.
- Opt out of targeted advertising and of any sale or sharing of personal information, as described in sections 6 and 9.
- Limit the use of sensitive information — we do not use or disclose sensitive personal information for purposes that require this right, but you may still ask.
- Non-discrimination — we will not deny you service, charge you a different price or give you a lower standard of service for exercising any of these rights.
How to make a request
Email nick.beatsbouquet@gmail.com or write to us at the address in section 16, and tell us which right you want to exercise. To protect your information we will ask you to verify your identity, usually by confirming details we already hold, such as the email address and event date on your inquiry. We will respond within 45 days, and will tell you if we need a further 45 days.
An authorized agent may make a request on your behalf with written permission, and we may still ask you to confirm the agent’s authority directly.
Appeals. If we refuse your request, you may appeal by replying to our decision with the word “Appeal” in the subject line. We will review and respond in writing within 45 days, and if we deny the appeal we will tell you how to complain to your state Attorney General.
California residents may also request, once every 12 months, the categories of personal information we disclosed for direct marketing purposes in the prior year under California’s “Shine the Light” law.
11. New Mexico Residents
We are based in New Mexico, and New Mexico law governs this policy and our Terms of Use.
New Mexico has not enacted a comprehensive consumer data privacy statute of the kind California, Colorado and Texas have. It does, however, require businesses that own or license computerised personal identifying information about New Mexico residents to protect that information with reasonable security measures, to dispose of it securely once it is no longer reasonably needed, and to notify affected residents — and, where a breach reaches the statutory threshold, the Attorney General and the consumer reporting agencies — of a security breach involving unencrypted personal identifying information. We comply with those obligations under the New Mexico Data Breach Notification Act.
Because state privacy law keeps changing, we have chosen not to make New Mexico residents wait for a statute: the access, correction, deletion, portability and opt-out rights in section 10 are available to you today on the same terms as everyone else.
12. Visitors from Outside the United States
We operate in the United States, and our website, hosting, email and advertising providers process and store information there. If you contact us from outside the US — for a destination wedding, say — your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.
If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on the following legal bases: performance of a contract (answering your inquiry, quoting, and running your event), legitimate interests (running and securing our business, understanding how our site is used, and defending legal claims), consent (analytics and advertising cookies, and marketing email, which you may withdraw at any time), and legal obligation (tax and accounting records). Where we transfer your information to the US we rely on appropriate safeguards such as the European Commission’s standard contractual clauses, or on a derogation for the performance of a contract you have requested.
You have the rights set out in section 10, plus the right to object to processing based on legitimate interests, the right to restrict processing, and the right to lodge a complaint with your local supervisory authority.
13. Email, Phone Calls and Text Messages
When you submit the inquiry form you are asking us to get back to you, and you agree that we may respond by email, phone call or text message at the details you gave us — including by automated means where you have consented to that. Standard message and data rates from your carrier may apply.
These replies are transactional: they are about the event you asked us about. You can stop them at any time by replying STOP to a text, telling us on a call, or emailing nick.beatsbouquet@gmail.com. Reply HELP to a text for help. We only add you to a marketing list — seasonal availability, offers, news — if you ask us to or if the law otherwise permits it, and every marketing email carries an unsubscribe link that we honor promptly.
Submitting the inquiry form is never a condition of purchasing anything, and consenting to marketing is never a condition of booking us.
14. Photos, Video and Audio at Events
We take photographs and video at the events we work, and we use a selection of them in our portfolio, on this website, in our advertising and on our social media profiles. Those images may include you and your guests.
Our event agreement sets out how this works and how you can restrict it. If you would prefer we did not photograph your event, or did not publish images from it, tell us before the event and we will put it in writing in the agreement. If an image of you is already published and you would like it removed, email nick.beatsbouquet@gmail.com with enough detail to identify it and we will remove it from the channels we control, usually within 30 days. We cannot force removal of copies that others have already reshared.
Some venues record their own audio or video, and other vendors at your event photograph it too. Those recordings are outside our control.
15. Children’s Privacy
This website is meant for adults, and we do not knowingly collect personal information from children under 13. If you are under 18, please do not submit an inquiry — have a parent or guardian do it.
We regularly work events where children are present and are part of the celebration, including quinceañeras, school dances and family weddings. In those cases the adult booking the event is our client, and any information about a child reaches us through that adult for the purpose of running the event.
If you believe a child has given us personal information without a parent’s involvement, email nick.beatsbouquet@gmail.com and we will delete it.
16. Third-Party Websites and Embedded Content
This site links out to venues, vendors, social media profiles, music platforms and review sites. Some pages may embed third-party content such as a music player, a map or a review widget. Following a link or loading embedded content puts you in the hands of that company, which can collect information about you under its own privacy policy. We do not control those companies and are not responsible for their practices, so please read their policies before sharing anything.
17. Changes to This Policy
We will update this policy when our practices change — a new advertising platform, a new booking tool, a change in the law. The “Last updated” date at the top always reflects the current version. If we make a material change to how we use personal information we already hold, we will give you prominent notice on this site, and where required we will ask for your consent.
Your continued use of the site after an update means you accept the revised policy.
18. How to Contact Us
For any privacy question, or to exercise any right in this policy, contact us:
- Privacy email: nick.beatsbouquet@gmail.com
- General email: nick.beatsbouquet@gmail.com
- Phone: (505) 410-9195
- Post:
Beats Boutique LLC
123 Example Street
Suite 100
Albuquerque, NM 87102
We aim to answer every privacy request within 45 days. If you are not satisfied with our response, you may contact your state Attorney General or, outside the US, your local data protection authority.













